posted on January 24, 2012 12:57
Imagine the intersection at Ellicott and Center Streets in Batavia this summer: on one side, the Batavia Public Market, with produce from local farms.
And now, across the street: North Java Farm Equipment, a new business specializing in sales, service and parts for farm tractors and implements.
"There's a lot of machines in this area that need in support, in the brands we carry," says third generation part-owner John Bookmiller. "North of the thruway is an area we haven't been able to penetrate from our original location (in North Java)."
The farm store will serve as a full-functioning dealership, with tractors and implements displayed prominently along the facade of the building. The "anchor" brand at the new Batavia location will be Challenger tractors. North Java also serves and supplies Fendt and Massey-Ferguson tractors.
This will be the third location for Java Farm Supply (they also have a shop in Yorkshire, Cattaraugus County), but Bookmiller says each shop is an independent, community-engaged business.
"Our goal is not to be an outsider, coming to do business in Batavia," Boomiller offers. "Our goal is to hire from Batavia, support folks from Batavia...and be absolutely for this community, locally," he says.
Java Farm Supply will hire 15 new personnel in Batavia, including service technicians, sales representatives and managers. Applications are available online at Java Farm Supply's website (click here). Bookmiller has aggressive plans to open the Batavia shop for parts and service within 60 days. Equipment displays and sales will follow.